Significant contributions
to a safer society
What does it mean to develop and deliver safety services for a global market? Having been on a growth journey that has transformed us into a global platform, we now find ourselves at the heart of societal development, with greater potential than ever to influence high-risk environments, raise safety standards and drive the industry forward.
After several years in various positions within the Group, I assumed the role of Group CEO for Ramudden Global in January 2025. It is a valuable legacy I’ve been entrusted to manage, shaped by a corporate culture defined by entrepreneurship and innovation that has evolved in parallel across several markets and is now united under one umbrella.
We completed our largest acquisition ever: RSG International, that not only deepened our presence in Canada but also gave us entry into the world’s largest infra safety services market, US. We transitioned from being a Europe focused company to becoming a fully-fledged global enterprise.
This transformation into a global business has come in timely manner. For several years, we’ve worked intensively to build a stable Group structure within Ramudden Global. Under a shared banner, 13 markets can now benefit from synergies and best practices while the entire Group gains momentum in terms of joint product development, digitisation and sustainability.
A driving force in the industry
The strength of the Group is essential. We are seeing a continuous shift in customer awareness and societal expectations: potholes must be repaired immediately, more vehicles must coexist in newly rerouted traffic, and protected areas must be secured quickly – all while environmental requirements continue to rise. A global structure is necessary to meet these emerging needs.
New technology and sharper requirements
Looking ahead, we see several exciting trends, such as the electrification of transportation, automated solutions and camera systems to create a safer work environment. Here, digitisation is essential to remain competitive.
In the coming years, we will be subject to the EU’s stricter sustainability reporting requirements, and we have already drawn inspiration from the CSRD framework this year. Challenging and labour-intensive, the new framework also provides better visibility into our impact on people and the environment, contributing to improved governance and management. As parameters such as CO2 emissions and life cycle assessments become increasingly important in supplier selection, our sustainability efforts also have a direct impact on business.
Strength through a turbulent global economy
We are emerging from a couple of turbulent years in the global economy. Despite this, we have fared well, largely due to an efficient organisation, sound business practices, and the commitment of our employees. Together, we continuously develop our safety culture – something we live and breathe every day.
Highlights of the year include several joint theme days, leadership training through Ramudden Global Business School and an employee innovation competition. Perhaps that was when the seed was planted for tomorrow’s SVEA – our city barrier that has become a huge success?
In traffic-dense environments, along roads and in cities, we often operate without being seen – and I am still just as proud of our simple business idea: safety solutions and expertise, readily available without lead times. The difference now is that we are on a global journey, where we aim to deliver the highest possible safety with the least possible disruption to more and more people. I am confident that we will reach our goals.
“We take our mission seriously, where our global platform brings both greater responsibility and more opportunities to contribute to a safer society.”
Morten Finslo
Group CEO Ramudden Global
